The website was not capable of handling multiple regions and locales, the current look of the website did not match the Edifius brand, the conversion rate was low and as our company expanded it was taking far too long for teams to publish pages.

After an initial research phase my team and I picked a CMS that met regulatory, technical, security and design requirements.

We took a full inventory of our current website and broke it down into content pieces. Furthermore, we initiated phased releases to get our work out to the teams as soon as possible.

Reusable components solved the issue of autonomy and gave our team the tools they needed to reduce lead times but I was hesitant to allow other teams to much flexibility. There was a fine line between equipping them with the tools they needed to do their job, educating them on best practices and then designing modules that gave just the amount of autonomy to not jeopardise brand.

We started off small, introducing 6 main components to build performance marketing pages. After assessing the usability of these components we expanded to offer building blocks and proper documentation to the team on how they can push these further.

Designing modules for a second language meant that we needed to place importance on character limitations especially as line widths and headers started the be drawn out. We gave documentation on what qualifies as an H1 - H5 tag and when/where to use them.